Guides
How to Create a Feedback Form in WordPress
Feedback forms capture how people feel and why — a quick rating for the score, open text for the story behind it. Auto Form Builder combines star ratings, opinion scales and comment fields free, with conditional logic to dig deeper on low scores and analytics to spot trends over time. This guide shows how to build feedback that produces actionable insight.
What you'll need
Auto Form Builder installed free from WordPress.org — no account required for the core plugin.
Step 1: Install Auto Form Builder
Install the free plugin from WordPress.org via Plugins → Add New and activate it. Survey and rating fields are included in the core — you do not need a separate feedback or survey tool. Open Auto Form Builder from the admin menu to start building.
Step 2: Create a feedback form focused on one experience
Click Create New Form and name it after the specific touchpoint — Post-Support Feedback or Product Review, for example. Keep the scope to one experience so responses reflect that interaction rather than everything about your business. A focused feedback form produces clearer data than a generic catch-all survey.
Step 3: Add a star rating or opinion scale
Drag a Star Rating field onto the canvas as the first question — visitors understand stars instantly and you get a quantifiable satisfaction signal. Use an Opinion Scale instead when you need agreement or frequency wording, such as "How easy was it to resolve your issue?" Set the field as required so every submission includes a score you can chart.
Step 4: Add an open comment field
Place a Text Area below the rating for optional or required written feedback — the comment explains the score and surfaces specific improvements. Label it clearly: "What did we do well?" or "What could we improve?" depending on whether you expect mostly positive or mixed responses. Keep placeholder text short so mobile users know what to write.
Step 5: Show follow-up questions only on low scores
Open conditional logic and reveal a deeper question — "Tell us what went wrong" or "What would have made this a 5-star experience?" — only when the rating falls below your threshold. Satisfied customers skip the extra fields, which keeps the happy path fast and reduces form fatigue. This pattern is one of the most effective uses of conditional logic in feedback collection.
Step 6: Style, embed and review results
Use the Customize tab to match your brand with theme presets, colors and fonts — polished feedback forms get more responses than bare default styling. Embed the form on a thank-you page, support confirmation email link or dedicated feedback page with the shortcode or block. Read results in form analytics as charts and export CSV when you need to share findings with product or support teams.
Tips
- Ask one rating question per form — if you need scores on multiple aspects, use a Tabular Survey grid with a shared scale instead of three separate star fields.
- Optional Email on feedback forms lets you follow up on critical low scores without requiring identity from everyone who leaves a quick rating.
- Review the 30-day trend in analytics rather than panicking over a single bad score — sustained decline is the signal worth acting on.
Go deeper
FAQ
Can I ask follow-up questions only on low ratings?
Yes — conditional logic shows extra fields when a star rating or score falls below the threshold you set, keeping the form short for satisfied respondents.
Can I see feedback results as charts?
Yes — form analytics shows score distribution and trends over 30 days. CSV and JSON export are available when you need raw data.